Gritty coworking spaces geared towards launching entrepreneurs or solopreneurs have existed for years in the marketplace; yet following the pandemic, Indianapolis-grown software company Knowledge Services observed a new need and a new opportunity. Desiring to revitalize a 4-story, years-dormant grocer headquarters, Knowledge Services moved their own offices into the building. With 35,000 additional square feet at their disposal on the second floor, they tasked our team to imagine a coworking space for individuals and teams who now make up the immensely expanded hybrid workforce.
Through market research, we identified potential user personas, studied the existing landscape of coworking spaces in the nearby area, and began to define the characteristics—both physical and contextual—that would set their venue apart from its counterparts. The space, now named “The Club,” is a curated and exclusive third place in Fishers that is both a high-end work venue and a social club.