When we first decided to build a different type of design studio, millions of people were filming themselves dumping ice buckets on their heads, singing “Let it Go” nonstop, and obsessing over theHunger Games. Olympic athletes were winning over all of instagram with adorable pics of Sochi stray dogs they adopted, Betty White was being inducted into the Guiness World Record for “Longest TV Career” and Taco Bell finally got into the breakfast game launching the waffle taco.