It’s the night we always look forward to.
It’s the night we picture when we first meet.
The night when our clients open their new space.
And for Coast to Coast Auto’s, it was a BIG, energy-packed night, with live music, exotic cars, delicious food, cocktails, ice-sculptures, and hundreds of loyal customers who we’re eager to see the new space (and get a peak at their newest inventory).
Getting to ‘the night’.
When a prime property opened up on Indianapolis’s north side, brothers and business partners, Omar and Yousef Barham, knew this was an opportunity for the location of the flagship store they’d been envisioning for years.
The pair commissioned DELV to create this new building that’s central focus would not be on any one particular brand, but on a diverse and revolving collection of unique luxury cars.
Early on in the design process, the concept of a “jewel box” emerged as a way to feature the very inventory for which their brand is best known. The final design expresses this in an iconic, illuminated glass tower that houses four stacked decks for displaying their newest and most unique imports.
Knowing that light is a powerful tool, the tower’s lighting was designed to be fully programmable and color changing, creating a collision between art and function.
It was a fun night. The only thing that could’ve made it better would’ve been driving off with that MP4-12C Convertible McLaren.